Shortlist, Craft, Use of Visuals
The One Show, 2021

Shortlist, PR
The One Show 2021

Bronze
The APAC EFFIES, 2020/21

Shortlist, PR
New York Festivals, 2021

IKEA has always believed in democratic design. When it came to launching their first streetwear line, EFTERTRÄDA in Singapore, we decided to bring across their belief to show that style can be for all.

While all other fashion brands enlist the same old expected influencers to get word out on their latest drops, we wanted to introduce a new brand of influencer – one that communicated that great style should be for all.

So we hit Chinatown in search of the coolest citizens over 70. We gave them our merch and transformed them into hypebeast models, and released them in a streetstyle lookbook that was subsequently featured by Vogue magazine.