Germaine started out as a graphic designer who sold her soul to the world of advertising.

She didn't even know what 'art director' meant on her contract when she signed on her first job in BBH Singapore.

But she signed it anyway.

So, she decided she would pretend to know what she was doing. She turned grandmas and grandpas into fashion influencers, launched a paper catalogue as the hottest digital innovation, and turned tears into money for underprivileged children.

Now, 10 years on, a bunch of awards, an ACD title and one child later, she still wonders if she's doing it right.
Nobody knows for sure, but what she does know is she still loves doing it ¯\_(ツ)_/¯

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Email
germcsy@gmail.com