IKEA BOOKBOOK

How we made the IKEA catalogue relevant in a digital world.

Riding on the wave of the hottest iPhone launch in 2014, we made a hilarious ad for the new IKEA catalogue launch that parodied how Apple launched their products.

We played on product specifications like battery life, touch interfaces and lightness, to showcase how our IKEA catalogue was the latest product innovation with 328 pages of inspiring home furnishing ideas.

The ad went viral, and was the most shared ad in Sept 2014. To date, it has over 19 million views on Youtube.